new fashion style 2010

In the young adult's search for meaning and identity, both individually and within the larger societal context, words like "fashion," "style," and "authenticity" become highly significant. They do not merely refer to the trappings of style in clothing and personal appearance but to behavior, preferences, and choices as well. These concepts have become center points of Pakistani youth culture, because adolescents and young adults naturally seek definition and self-identity, making the idea of being in style and being authentic appealing. It gives adolescents and young adults a sense of belonging to their social group as well as a sense of self-identity.

Fitting into one's social group is one of the most important components of youth culture, and a sense of style is one of the primary ways that youth achieve this. Style, especially, is a means for youth to not only define themselves but to define the boundaries of their group.

Interestingly, while youth like to think of themselves as independent and having a unique identity, the definition of style that they adopt is inevitably created by someone else and very often that "someone else" is a form of media. For instance, pop music is singularly formulaic in that it incorporates a standardized format of rising and falling notes, structure, and theme. Even alternative forms of music follow a specific format. Nevertheless, even within a standardized form, individuals create identity, both social and individual, through the choices they make regarding those forms. Using the 'tool' of style, then, youth culture defines itself by the choices it makes regarding the music, clothing, activities, and preferences.